When interviewed by a reporter from the Wall Street Journal regarding Thomas Ligotti, Jeff VanderMeer was asked: "Can Ligotti’s work find a broader audience, such as with people who tend to read more pop horror such as Stephen King?" His response was, it seems to me, accurate:
Ligotti tells a damn fine tale and a creepy one at that. You can find traditional chills to enjoy in his work or you can find more esoteric delights. I think his mastery of a sense of unease in the modern world, a sense of things not being quite what they’re portrayed to be, isn’t just relevant to our times but also very relatable. But he’s one of those writers who finds a broader audience because he changes your brain when you read him—like Roberto Bolano. I’d put him in that camp too—the Bolano of 2666. That’s a rare feat these days.This reminded me of a few moments from past conversations I've had about the difficulty of modernist texts and their ability to find audiences. I have often fallen into the assumption that difficulty precludes any sort of popularity, and that popularity signals shallowness of writing, even though I know numerous examples that disprove this assumption.
When I was an undergraduate at NYU, I took a truly life-changing seminar on Faulkner and Hemingway with the late Ilse Dusoir Lind, a great Faulknerian. Faulkner was a revelation for me, total love at first sight, and I plunged in with gusto. Dr. Lind thought I was amusing, and we talked a lot and corresponded a bit later, and she wrote me a recommendation letter when I was applying to full-time jobs for the first time. (I really need to write something about her. She was a marvel.) Anyway, we got to talking once about the difficulty of Faulkner's best work, and she said that she had recently (this would be 1995 or so) had a conversation with somebody high up at Random House who said that Faulkner was their most consistent seller, and their bestselling writer across the years. I don't know if this is true or not, or if I remember the details accurately, or if Dr. Lind heard the details accurately, but I can believe it, especially given how common Faulkner's work is in schools.
And this was ten years before the Oprah Book Club's "Summer of Faulkner". I love something Meghan O'Rourke wrote in her chronicle of trying to read Faulkner with Oprah:
Going online in search of help, I worried about what I might find. What if no one liked Faulkner, or—worse—the message boards were full of politically correct protests of his attitude toward women, or rife with therapeutic platitudes inspired by the incest and suicide that underpin the book? But on the boards, which I found after clicking past a headline about transvestites who break up families, I discovered scores of thoughtful posts that were bracingly enthusiastic about Faulkner. Even the grumpy readers—and there were some, of course—seemed to want to discover what everyone else was excited about. What I liked best was that people were busy addressing something no one talks about much these days: the actual experience of reading, the nuts and bolts of it.We often underestimate the common reader.